Privacy policy

Last updated: February 7, 2026

NOOK KIDS® operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a personalized shopping experience (the “Services”). NOOK KIDS® relies on Shopify technology, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or when you otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with regard to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. When you use and access any of the Services, you confirm that you have read this Privacy Policy and understand the collection, use and disclosure of your information, as described in this Privacy Policy.

Personal Information We Collect or Process

By the term “personal information”, we mean information that identifies you or can reasonably be associated with you or another person. Personal information does not include information collected anonymously or that has been anonymized, so that it cannot identify you or be reasonably associated with you. We may collect or process the following categories of personal information, including inferences drawn from that personal information, depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, telephone number and email address.
  • Financial information including credit card numbers, debit card numbers and financial account information, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, add to your cart, wishlist or purchase, return, exchange or cancel, and your previous transactions.
  • Communications with us including the information you include in your communications with us, for example, when you submit a customer support request.
  • Device information including information about your device, browser or network connection, IP address and other unique identifiers.
  • Usage information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us or otherwise provide us with personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies;
  • Through our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • Through our partners or third parties.

How We Use Your Personal Information

Depending on how you interact with us or the Services you use, we may use personal information for the following purposes:

  • Providing, Personalizing and Improving the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process payments, process orders, remember preferences and items of interest, send notifications related to your account, process purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange shipping, facilitate any returns and exchanges, enable the publication of reviews and create a personalized shopping experience such as, for example, by recommending products related to your purchases. This may include using your personal information in order to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing communications, advertising and promotions by email, text message or post and showing you online advertisements for products or services on the Services or on other websites, including based on items you previously purchased or added to your cart and other activity on the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety and protect our services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials secure. It is highly recommended that you do not share your username, password or other access details with other people.
  • Communications With You. We use your personal information to provide you with customer support, respond to your communications, provide effective services and maintain a business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement services or government agencies, investigate or participate in civil subpoenas, potential or actual litigation or other contentious legal proceedings and enforce or investigate possible violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

  • With Shopify, vendors and other third parties that provide services on our behalf (for example, IT management, payment processing, data analysis, customer support, cloud storage, processing and shipping).
  • With business and marketing partners to provide you with marketing and advertising services. For example, we use Shopify to offer personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on your place of residence, you may have the right to instruct us not to share your information for the purpose of showing targeted advertising and marketing based on your online activity across different merchants and websites.
  • When you instruct, request or otherwise consent to our disclosure of certain information to third parties, such as to send you products or when you use social media widgets or login integrations.
  • With our affiliates or otherwise within our group of companies.
  • In connection with a business transaction, such as a merger or insolvency, to comply with any applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies and to protect or defend the Services, our rights and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes your personal information related to your access to and use of the Services in order to provide and optimize the Services. The information you submit to the Services will be transmitted to and shared with Shopify, as well as with third parties who may be located in countries other than your place of residence, in order to provide and optimize the Services. In addition, to help protect, grow and improve our business, we use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our Store, as well as with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, as well as with other merchants and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, please visit the Shopify Consumer Privacy Policy. Depending on your place of residence, you may be able to exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third-Party Websites and Links

The Services may present links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies, as well as other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, integrity or reliability of the information found on those websites. Information provided by you in public or semi-public locations, including information you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without limitation as to their use by us or by third parties. Our inclusion of such links does not, in itself, imply any endorsement of the content of those platforms or of their owners or operators, except to the extent disclosed in the Services.

Children’s Data

The Services are not intended for use by children, and therefore we do not knowingly collect any personal information from children under the age of majority in their jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measure is perfect or impenetrable, and therefore we cannot guarantee “perfect security”. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate confidential or sensitive information to us.

The period during which we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
We retain your personal data for:

• Account data: until account deletion
• Purchase history: 10 years (tax obligation)
• Marketing data: until consent is withdrawn

Your Rights and Choices

Depending on your place of residence, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may refuse your request to the extent permitted by law.

  • Right of Access/Knowledge. You may have the right to request access to your personal information that we hold.
  • Right of Deletion. You may have the right to request the deletion of your personal information that we hold.
  • Right of Rectification. You may have the right to request the rectification of your personal information that we hold.
  • Right of Portability. You may have the right to receive a copy of your personal information that we hold and to request the transfer of that information to third parties, in certain circumstances and subject to certain exceptions.
  • Manage Communication Preferences. We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe option included in the emails we send you. If you opt out, we may still send you non-promotional emails, such as emails about your account or orders placed by you.

If you reside in the United Kingdom or the European Economic Area, and subject to exceptions and limitations provided for under local law, you may exercise the following rights, in addition to the rights listed above:

  • Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
  • Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw that consent. Withdrawal of your consent will not affect the lawfulness of any processing based on consent before its withdrawal.

You may exercise any of these rights where indicated in the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any related rights, including rights related to data processed by Shopify, you may visit https://privacy.shopify.com/en.

We do not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, to the extent permitted or required by applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf for the purpose of exercising your rights. Before accepting such a request from an agent, we will require the agent to provide proof that they are authorized by you to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in due time as required under applicable law.

Complaints

If you wish to complain about how we process your personal information, you may contact us using the contact details provided below. Depending on your place of residence, you may have the right to appeal our decision by contacting us using the contact details provided below or to lodge your complaint with your local data protection authority. For the EEA, you can find a list of the data protection supervisory authorities here. In Portugal, you may lodge a complaint with the CNPD - Comissão Nacional de Proteção de Dados (www.cnpd.pt).

International Transfers

Please note that we may transfer, store and process your personal information outside your country of residence.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority in the United Kingdom, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy periodically, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or about this Privacy Policy, or if you wish to exercise any of the rights available to you, you may call +351 936 976 460, email us at support@nookkids.pt or contact us at:

ADBLOOMY Unipessoal Lda.
R. Hermano Neves 18
Floor 3, Office 7, V6037
1600-477 Lisbon
Portugal

For the purposes of applicable data protection laws, ADBLOOMY Unipessoal Lda. is the entity responsible for processing your personal data.