Privacy policy
Last updated: 9 September 2026
1. Who We Are
This Privacy Policy describes how ADBLOOMY Unipessoal Lda., the company operating the NOOK KIDS® brand, collects, uses, retains and shares personal data when you visit our website, use our services, place an order, subscribe to our newsletter or otherwise communicate with us.
For the purposes of applicable data protection laws, including the General Data Protection Regulation (“GDPR”), the data controller is:
ADBLOOMY Unipessoal Lda.
Brand: NOOK KIDS®
Tax ID / VAT: PT515292028
Address: R. Hermano Neves 18,
3rd Floor, Office 7, V6037,
1600-477 Lisbon, Portugal
Email: support@nookkids.pt
Phone: +351 936 976 460
2. Personal Data We Collect
The personal data we process depends on how you interact with us.
We may collect identification and contact details, including your name, email address, telephone number, billing address and delivery address.
When you place an order, we process information relating to your purchase, including the order number, products purchased, amounts, shipping information, order status, returns and refunds.
In relation to payments, we may receive information such as the payment method used, payment status, transaction reference and other data necessary to manage the order and reconcile the payment. Full payment card details or other payment credentials are generally processed directly by the relevant payment service providers and are not made fully available to NOOK KIDS®.
When you use a customer account, we may process information associated with the account, order history, preferences and information required for authentication and account management.
When you communicate with us, we may process the content of your messages, customer support requests, complaints or any other information you choose to provide.
We may also collect certain technical and website usage data, such as your IP address, device and browser type, cookie identifiers, pages visited, date and time of access and interactions with the website, in accordance with applicable law and your privacy choices.
When you subscribe to our newsletter, we process your email address, information relating to your subscription and the consent provided, as well as, where applicable, information about your interaction with our communications.
3. How We Collect Personal Data
We collect personal data directly from you when you place an order, create an account, subscribe to our newsletter, complete a form or communicate with us.
Certain data is collected automatically when you use the website, through cookies and similar technologies, in accordance with your privacy choices.
We may also receive data from service providers required to deliver our services, including Shopify, payment service providers, carriers and other suppliers involved in processing orders.
4. Purposes and Legal Bases for Processing
We process the data necessary to process and deliver orders, manage payments, returns, refunds and customer accounts, and provide support relating to purchases on the basis of performance of a contract or steps taken at your request prior to entering into a contract.
We process data necessary to issue invoices, maintain accounting and tax records and comply with other legal requirements on the basis of compliance with legal obligations to which ADBLOOMY Unipessoal Lda. is subject.
We may process certain data to prevent fraud, protect the security of the website and transactions, defend our rights and ensure the proper operation of our business on the basis of our legitimate interests, provided that those interests are not overridden by the rights and freedoms of data subjects.
We send our newsletter and other marketing communications based on a subscription with your consent, where consent is required. You may withdraw your consent at any time.
The use of cookies or technologies that are not strictly necessary, including those used for analytics, personalisation or advertising, is based on your consent, where required by applicable law.
5. Data Required to Make a Purchase
Certain information requested during the purchasing process is necessary to enter into and perform the contract, including to process payment, issue legally required documentation and deliver your order.
If you do not provide the required information, we may be unable to process or complete your order.
Optional information will be identified as such where applicable.
6. Marketing and Newsletter
NOOK KIDS® may send you newsletters, news, product launches, offers or other promotional communications where you have provided the necessary consent.
Where newsletter subscription requires confirmation by email, your subscription will only be completed once you have confirmed it.
You may withdraw your consent and unsubscribe at any time by using the unsubscribe link included in our communications or by contacting us at support@nookkids.pt.
Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
Even after you unsubscribe from marketing communications, we may continue to send you non-promotional communications necessary to manage your account, orders, payments, deliveries or other contractual or legal obligations.
7. Cookies and Similar Technologies
We use cookies and similar technologies to enable the website to function, save certain preferences, maintain the security of the store and, where authorised, understand how the website is used and support analytics, personalisation or marketing activities.
Cookies that are strictly necessary for the operation of the store may be used without consent where permitted by applicable law.
Analytics, advertising or other non-essential cookies or technologies will only be used after obtaining consent where legally required.
You can manage your choices through the cookie banner or privacy settings available on the website and, where applicable, change or withdraw your consent at any time.
8. Who We Share Personal Data With
We share personal data only where necessary for the purposes described in this Policy or where there is a lawful basis for doing so.
We may share data with:
- Shopify, which provides the technological infrastructure for our online store;
- payment service providers;
- carriers and logistics providers required to deliver or return orders;
- technology, security, hosting, email and technical support providers;
- accounting, tax or administrative service providers;
- where applicable and in accordance with your privacy choices, analytics, advertising or marketing service providers.
We may also disclose data to public authorities, courts or other entities where required by law or where necessary to establish, exercise or defend legal rights.
Service providers that process personal data on our behalf are subject to the contractual and legal obligations applicable to the processing of such data.
9. Our Relationship with Shopify
Our online store uses the Shopify platform.
As part of the services it provides to NOOK KIDS®, Shopify may process customers' personal data in accordance with the roles and responsibilities established under applicable law and its relevant data protection terms.
For certain services and features, Shopify may also process personal data as an independent data controller.
Where features such as Shopify Network Intelligence or other Enhanced Services are enabled, certain information about customers' interactions with our store may be used by Shopify, including together with information from other merchants and Shopify services, to provide features such as personalisation, measurement, fraud prevention or more relevant advertising.
Where legally required, such processing is subject to the customer's consent or opt-out choices made through the privacy tools available on the website.
For more information about how Shopify processes personal data and the rights you may exercise directly with Shopify, please refer to the Shopify Consumer Privacy Policy and Shopify's privacy portal.
10. International Data Transfers
Some of our service providers may process or store personal data outside the European Economic Area.
Where personal data is transferred outside the European Economic Area, we seek to ensure that the transfer is carried out in accordance with applicable law, using, where appropriate, European Commission adequacy decisions, Standard Contractual Clauses, Binding Corporate Rules or other mechanisms recognised under data protection law.
You may contact us if you would like further information about the safeguards applicable to international transfers of your personal data.
11. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected and to comply with applicable legal obligations.
Data and documents relating to orders, invoicing, accounting and tax obligations will be retained for the periods required by law. In Portugal, relevant tax records and supporting documentation are generally subject to a retention period of 10 subsequent calendar years.
Data associated with a customer account will be retained while the account remains active and, after closure, only for as long as necessary to comply with legal obligations, manage potential complaints, defend legal rights or fulfil other applicable legitimate purposes.
Data relating to communications with customer support will be retained for as long as necessary to deal with the request and, subsequently, where necessary to comply with legal obligations or defend legal rights.
Data used for marketing purposes will be processed while consent remains valid or until you unsubscribe, without prejudice to retaining the minimum information necessary to demonstrate or respect the withdrawal of consent.
12. Data Security
We implement appropriate technical and organisational measures designed to protect personal data against loss, misuse, unauthorised access, alteration or improper disclosure.
We also use service providers that implement security measures appropriate to the nature of the services they provide.
No system can guarantee absolute security. If a personal data breach occurs, we will act in accordance with the obligations imposed by applicable law.
13. Children's Data
Although NOOK KIDS® products are intended for babies and children, our online store is intended for adults who have the legal capacity to make purchases.
We do not knowingly seek to collect personal data from children for the purpose of creating accounts, making purchases or subscribing to marketing communications.
If a parent or legal guardian believes that a child has improperly provided us with personal data, they may contact us at support@nookkids.pt so that we can review the situation and take appropriate action.
14. Automated Decision-Making and Fraud Prevention
Shopify, payment service providers or other security providers may use automated mechanisms for purposes including fraud detection and prevention and the protection of transactions, in accordance with their respective roles and privacy policies.
If NOOK KIDS® begins to make decisions based solely on automated processing that produce legal effects or similarly significantly affect a data subject, we will provide the information and safeguards required by applicable law.
15. Your Rights
Subject to applicable law, you may request:
- access to your personal data;
- rectification of inaccurate or incomplete data;
- erasure of your personal data, where applicable;
- restriction of processing;
- data portability, where applicable;
- objection to processing, where applicable.
Where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of processing carried out before its withdrawal.
You also have the right to object at any time to the processing of your personal data for direct marketing purposes.
Where a request concerns your personal data, we may ask for only the information reasonably necessary to verify your identity and protect the data against unauthorised access.
Requests may be sent to support@nookkids.pt and will be handled within the time limits required by applicable law.
16. Complaints
If you have any questions or complaints about how we process your personal data, we recommend that you first contact us at support@nookkids.pt so that we can review the matter.
You also have the right to lodge a complaint with the competent supervisory authority.
In Portugal, the competent authority is:
CNPD — Comissão Nacional de Proteção de Dados
Av. D. Carlos I, 134, 1.º
1200-651 Lisbon
Portugal
17. Third-Party Links and Services
Our website may contain links to websites, platforms or services operated by third parties.
The use of those services is subject to the respective operators' privacy policies and terms. NOOK KIDS® does not control the processing of personal data carried out by independent third parties through their own websites or services.
18. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect legal, regulatory or technical changes or changes to our data processing practices.
The most recent version will be available on this page and the date of the latest update will be stated at the beginning of the Policy.
Where required by applicable law, we will notify you of material changes through appropriate means.
19. Contact
For questions about this Privacy Policy, how we process your personal data or to exercise your rights, you can contact us at:
NOOK KIDS®
Operated by: ADBLOOMY Unipessoal Lda.
Tax ID / VAT: PT515292028
Address: R. Hermano Neves 18,
3rd Floor, Office 7, V6037,
1600-477 Lisbon, Portugal
Email: support@nookkids.pt
Phone: +351 936 976 460